Dr. Emily Zhang
Consumer Research Director
PhD Behavioral Economics · Published Researcher
Emily designed our consumer sentiment scoring framework. With a background in behavioral economics and decision science, she ensures our recommendations account for cognitive biases and real purchasing behavior.
Areas of Expertise
Consumer PsychologyMarket ResearchDecision Frameworks
Every review and guide Dr. Emily Zhang is credited on follows our Editorial Standards — including our conflict-of-interest policy and scoring rubric — and our product-review methodology.